More than 20 people from all over Switzerland gathered around noon today to announce the launch of DRM.info and take the concerns against Digital Restriction Management to the streets of central Zürich, Switzerland.

The store that was chosen for this action by FSFE in collaboration with other Swiss civil society groups was the Dataquest store in downtown Zürich because it is the closest thing to an Apple store in Switzerland. Armed with leaflets, banners and the flag of the Fellowship of FSFE, the group made its way to the store, which turned out to be a good sport about the whole thing and had no objections to the protest.

Having planned the protest for the time of the lunch break, leaflets were distributed to people passing by on their way to or from lunch, many showed interest in what was going on, and some were openly supporting the protest, like this lady from the UK who asked for a copy of the iPod image of the Defective by Design campaign.

Hundreds of leaflets and plenty of discussions about DRM later, what was left of the DRM.info crew took a final picture and then proceeded for some lunch of their own.

More pictures are available here.

P.S. And if you want to know where the Zürich crew of FSFE went after the launch, see the blog entry on freedom_bits